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What is color shift and why does it change the color of my inks?

Have you ever printed a color, checked the print, and noticed it turned out different than you expected? That is called color shift. It will happen with every ink you print. Depending on a few key factors, you can end up with one color looking completely different than you anticipated.

Color shift is entirely due to the natural opacity of the inks you use and the kinds of garments you are printing those inks on. The only way to beat it is to test and make adjustments before you go into production. 

To learn how to make adjustments for color shift, watch this video.

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